Wednesday, 25 May 2016

KENZO x H&M 2016

H&M announced their 2016 designer collaboration today and it is KENZO X H&M with creative directors Carol Lim and Humberto Leon.
The short trailer they published along with it offers us a sneak peak on a colourful, arty and playful collaboration with animal prints, contrasting colours and extravagant designs.
KENZO is known for its impressive shows and cooperations with artists and the collections are a colourful and fancy combination of tradition and global influence, spreading a strong energy of creativity and individualism which we like a lot.
We still like the idea of H&M to offer designer fashion at a reduced price. For us very important would be to also emphasize that even more important than the price is the fair production and working conditions.
The collection will be available on November 3 2016 online and in selected stores only.
Carol Lim, Ann-Sofie Johansson (creative advisor H&M), Humberto Leon

Photo: Courtesy of Soraya Zaman

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