Monday, 18 May 2015

Balmain for H&M #HMBalmaination

H&M has announced this years guest collaboration with Balmain.
Jourdan Dunn, Olivier Rousteing, Kendall Jenner

The Parisian fashion house with Olivier Rousteing as creative director collaborates with H&M to make the Balmain fashion available for everyone.
"I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it." says Olivier Rousteing.
We think this is a perfect collaboration and we can't wait to see more of the collection.
We are looking forward to a modern, energetic and stylish collection combining haute couture fashion elements with the nonchalant streetwear attitude.
The collection will be available by November 5, 2015 online and in selected stores.

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